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We grow strong brands
Kwekerij Lendert de Vos BV,
specialist in Hydrangeas and other shrubs
Plant seeks customer!
We offer plant brands that match your business and your market. As a grower of indoor and garden hydrangeas and shrubs or as the owner of a (plant) webshop we’re the place for you.
Kwekerij Lendert de Vos BV
Kwekerij Lendert de Vos BV is the outstanding supplier of strong Hydrangea brands and other shrubs. We are the place to source high quality cuttings, young plants and semi-mature plants. Brother and sister Lendert and Wendy are the driving force behind this business. Lendert scouts worldwide to find varieties that always supplement the current range. Wendy is the matchmaker: she selects the plants based on their characteristics and match these to the grower’s requirements.
The aim is to place the right plant with the right customer.
“Passion is important in our industry. You really need to care.”
Propagation and cultivation
After the parental material has been extensively tested, the crop is propagated. This is done in two locations: in Reeuwijk (in Greenport Boskoop), the company’s home base, and in Kenya. The consistent climate means that cuttings can be cultivated in this location throughout the year. The plants are grown in cultivation trays and in the pot sizes 9.5, 10.5, 12 and 14. Kwekerij Lendert de Vos also supplies rooted cuttings in 20, 40 and 84 cell trays.
Requirement for success
The success of a plant brand naturally depends on the quality of the new variety. The plant’s characteristics determine in which market the brand can be successfully launched. That is why collaboration between breeder, propagator and grower is so important. The plant brands are selectively introduced into the market with appropriate marketing support.
We work closely with our partners:
“Our scouted plant brands always offer an improvement on what’s already on offer.”
Lendert de Vos and his sister Wendy started their own nursery in Reeuwijk, in the middle of Greenport Boskoop, 25 years ago. Lendert: “I knew one thing for sure: I wanted to follow my own path, do things my own way. We offer Hydrangea varieties that you can find virtually nowhere else. We’re not interested in the mass-market, but in exclusivity. We’ve succeeded in that.”
While Lendert focuses mainly on scouting for new varieties and maintaining contacts with customers, Wendy is the guiding force in the office. “As brother and sister we are very different, but we complement each other well. In the end we want the same thing: for our company to play an important role in this niche market and to develop products with which we and our customers can stand out.”
“It’s important to choose the right plants, but a well-conceived commercial rollout is just as essential.”
Kwekerij Lendert de Vos BV in brief:
- Specialist in Hydrangeas and other shrubs; cuttings, young plants and semi-mature plants
- Sourced worldwide, always innovating
- Customer-oriented: we find the ideal plant for every customer
- Intensive testing: our guarantee of quality
If you’re looking for distinctive Hydrangeas for your nursery or webshop, please contact us.
Kwekerij Lendert de Vos BV are Hydrangea specialists, but also grow other shrubs such as Buddleja, Azalea and Hypericum. We match supply and demand. Based on the plant’s characteristics we know which varieties can be successful in which market segment. We can always find a match for every type of client and every market. We offer growers exclusive varieties for our indoor and garden Hydrangea brands..